VZOUX
/Show Day
DAY6, OCT27
/Social Media
VZOUX is a high-end fashion and accessory brand from British Columbia. It draws inspiration from the graceful movements of the Zouk dance, symbolizing partners' elegant and continuous journey through life. The brand's motto, "The Journey of a Hero in Love," express the essential features of empowerment and freedom through love.
Zohreh is the designer of the Sweet Taboo and Shimmer collection, bringing three decades of experience in the fashion and apparel industry. She served as a fashion Faculty Member abroad. Her expertise spans from clothing design and custom tailoring to teaching fashion, which has contributed to her role as the co-founder of Night Light. Presently based in Canada, she is also the founder of the Rucoco and works as an artist and designer at VZOUX.
PREVIOUS COLLECTIONS
What inspired the creation of VZOUX?
VZOUX developed from a perspective shaped by craftsmanship, structure, and creative leadership. The brand later turned to fashion as a medium for exploring the balance between logic and emotion, control and freedom, and identity and expression.
How would you describe your design style?
VZOUX approaches fashion as a form of personal expression, combining creativity, craftsmanship, and emotional connection. Its designs emphasize individuality and presence, with garments intended to reveal rather than replace the wearer’s identity.
What can people expect from the Shimmer Collection?
The Shimmer Collection translates VZOUX’s philosophy of creativity, love, and connection into fashion. Inspired by the emotional presence of Zouk dance, the collection explores the relationship between movement, identity, freedom, and personal expression.
How does Zouk dance influence the philosophy behind VZOUX?
Zouk dance inspires the brand through its emphasis on intimacy, movement, trust, and connection between partners. VZOUX translates these qualities into fashion, using clothing as a dialogue between form, feeling, and individual identity.
How does “Sweet Taboo” explore changing ideas about revealing clothing?
“Sweet Taboo” examines the contrast between traditions where covering the body represents dedication and a contemporary culture increasingly influenced by sexualized self-presentation. The collection uses this tension to explore how perceptions of revealing clothing have changed.