Bullit
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Founded in South Korea, BULLIT is a contemporary designer fashion label established by Jeonghyeon Park (Founder & Creative Director) and Sunjung Kim (Co-Founder & Design
Director).
The brand explores the relationship between sculptural aesthetics, technical construction, and functional design, creating garments that express strength, movement, and individuality. Rather than following trends, BULLIT is committed to developing its own visual language through experimentation with structure, materials, and silhouette.
The name BULLIT, derived from the word Bullet, symbolizes speed, precision, energy, and impact. These concepts are translated into each collection through architectural silhouettes, layered constructions, and innovative pattern development that balance artistic expression with everyday wearability.
The Spring/Summer 2027 collection draws inspiration from military wear, protective equipment, and organic biological structures. Repetitive panel constructions, sculptural volumes, and technical detailing create a collection that embodies both resilience anfluidity while presenting a bold contemporary identity.
As Founder & Creative Director, Jeonghyeon Park leads the creative vision and overall design direction of the brand. Sunjeong Kim, Co-Founder & Design Director, contributes to collection development, design research, and creative collaboration while helping shape BULLIT’s long-term identity.
BULLIT believes that fashion is more than clothing—it is a form of visual communication that conveys identity, emotion, and presence. Through continuous experimentation and craftsmanship, the brand aims to establish itself as a globally recognized contemporary designer label while expanding through international runway presentations, creative collaborations, and independent visual projects.
PREVIOUS COLLECTIONS
What inspired the creation of BULLIT?
BULLIT was created to explore the intersection of sculptural aesthetics, technical construction, and functional design. The brand draws inspiration from military wear, protective equipment, fragmented structures, and organic forms.
How would you describe BULLIT’s design style?
BULLIT’s design style combines experimental pattern cutting, layered construction, material contrasts, and sculptural silhouettes. The brand deconstructs and reconstructs familiar forms to express a balance between strength, movement, and individuality.
What can people expect from the SS27 collection?
The SS27 collection features patchwork, quilting, mesh, technical fabrics, graphic printing, and experimental pattern cutting. Fragmented panels, protective structures, and silhouettes that shift between armor and softness explore the relationship between destruction, reconstruction, and flight.
What does the name BULLIT represent?
Derived from the word “Bullet,” BULLIT represents speed, precision, energy, and impact. These values help shape the brand’s distinctive design language.
What is the meaning behind the feather in the SS27 collection?
Rather than using the feather simply as a decorative element, BULLIT interprets it as a metaphor for fragments dispersing after impact. It symbolizes transformation, movement, and freedom.