Founded in South Korea, BULLIT is a contemporary designer fashion label established by

Jeonghyeon Park (Founder & Creative Director) and Sunjung Kim (Co-Founder & Design

Director).

The brand explores the relationship between sculptural aesthetics, technical

construction, and functional design, creating garments that express strength, movement,

and individuality. Rather than following trends, BULLIT is committed to developing its

own visual language through experimentation with structure, materials, and silhouette.

The name BULLIT, derived from the word Bullet, symbolizes speed, precision, energy,

and impact. These concepts are translated into each collection through architectural

silhouettes, layered constructions, and innovative pattern development that balance

artistic expression with everyday wearability.

The Spring/Summer 2027 collection draws inspiration from military wear, protective

equipment, and organic biological structures. Repetitive panel constructions, sculptural

volumes, and technical detailing create a collection that embodies both resilience and

fluidity while presenting a bold contemporary identity.

As Founder & Creative Director, Jeonghyeon Park leads the creative vision and overall

design direction of the brand. Sunjeong Kim, Co-Founder & Design Director, contributes

to collection development, design research, and creative collaboration while helping

shape BULLIT’s long-term identity.

BULLIT believes that fashion is more than clothing—it is a form of visual communication

that conveys identity, emotion, and presence. Through continuous experimentation and

craftsmanship, the brand aims to establish itself as a globally recognized contemporary

designer label while expanding through international runway presentations, creative collaborations, and independent visual projects.