Ay Lelum
/Show Day
April 08
/Social Media
Ay Lelum is a second-generation Coast Salish Design House from Nanaimo, B.C., Canada. They are Sisters who design and produce clothing and fabric patterns featuring Traditional Coast Salish Art by their Father William Good and Brother W. Joel Good of the Snuneymuxw First Nation Hereditary Chief Family. Their garment design is mentored by their Mother, Sandra Moorhouse-Good, who had the very first Coast Salish clothing line called Ay Ay Mut in the 1990s.
At Ay Lelum, they create garments that embrace diversity, share traditional Coast Salish Art and culture for all people to wear. Their non- ceremonial clothing is designed with family artwork that is all-inclusive for everyone. The brand is also dedicated to reducing its environmental footprint by creating couture pieces at home, as well as local BC manufacturers.
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
We were inspired by our parents, who were artists and designers. Growing up in our family's creative environment inspired us to continue their legacy through fashion.
How would you describe your design style?
Our designs combine traditional Coast Salish art with modern fashion. We create wearable, inclusive, and eco-friendly clothing for everyone.
What can people expect from your latest collection?
Our latest collection shares Indigenous stories through original artwork, fashion, and culture.
Why is it important to share coast salish culture through fashion?
Fashion alloaws us to share our culture, stories, and traditions with people around the world in a modern and meaningful way.
How does your family influence your designs?
Our collections are created with artwork and ideas from our family. Working together helps us keep our traditions alive for future generations.