
AY LELUM
AY LELUM
/Show Day
DAY6, OCT27
/Social Media
A Celebration of Coast Salish Art and Fashion
Vancouver Fashion Week proudly hosted Ay Lelum for their Spring/Summer 2025 collection, marking a powerful and vibrant showcase by this second-generation Coast Salish Design House from Nanaimo, B.C. Founded by sisters continuing a deep-rooted tradition of Coast Salish artistry, Ay Lelum seamlessly merges cultural heritage with contemporary fashion.
Incorporating traditional Coast Salish Art—crafted by their father, William Good, and their brother, W. Joel Good, members of the Snuneymuxw First Nation Hereditary Chief Family—the brand’s designs pay homage to their Indigenous roots. With the guidance of their mother, Sandra Moorhouse-Good, who launched the Coast Salish clothing line Ay Ay Mut in the 1990s, Ay Lelum has become a leading force in preserving and celebrating Coast Salish culture through fashion.
Ay Lelum's latest collection is a vibrant celebration of cultural heritage, reflecting their steadfast dedication to preserving traditions while boldly pushing the boundaries of contemporary fashion. Each piece not only tells a story of innovation and creativity but also honors their beloved brother, Joel, offering a heartfelt tribute that resonates deeply within the collection.