UNSERTEN is a Tokyo-based, avant-garde elegant menswear fashion brand founded in 2021.
UNSERTEN is inspired by the feeling of uncertainty. People desire certainty through their lives but it is, now more than ever, a fact that we live in a rapidly changing world full of uncertainties. Yet it is often those uncertainties that are key to opening new possibilities and making the world a more diverse place.
UNSERTEN consists of an international team of designers from different backgrounds, cultures and ethnicities, each having their distinct impact on our designs and philosophy. Is through this collaboration that we hope to convey our vision of a inclusive, international and bright future, no matter what uncertainties we might face.
The theme for this collection is called "ARE BURE BOKE”, means "a rough grain of silver salt, a shaky image and a blurred subject that has been exposed to high temperatures" in Japanese. This style of photography, which emerged in Japan in the 1960s, was a far cry from what the world had previously understood as photography and became a new form of photographic expression.
“ARE BURE BOKE” overturned the stereotypes of photography from the recent past, which required precise focusing, detailing and objective recording, and raised the very fundamental question of "what is photography".
For this collection, we have used the work of the artist Kurosuzume as one of the sources of inspiration. Kurosuzume is a Japanese-based artist who uses photography and performance art as his main medium of work.