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S/S 2024

Miu Soeno


I have worked in the graphic design and advertising design industry for 20 years.

In 2015, I founded 【Happi.Tokyo】, the first brand in Japan dedicated to Happi coat.

Our activities include collaborations with various licensors and fashion brands.

Not only do they develop new and unique designs that have never been seen before in happi coats, but they also continue to create designs that are in line with trends.

To dispel the image of happi coats being worn only for special events such as festivals and sales promotions by proposing new designs, we have released more than 30,000 original designs.

We will continue to introduce Japanese culture to the world through the design of "Happi coat”.



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