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F/W 2024

Atelier Hally


I am a kimono aficionado who after graduating from university studied the fundamentals of fashion at a specialist clothing design college. 

Ceremonial kimonoes are sumptuous, crammed full of the charm and artisanship of Japan with exquisite embroidery and dyes. 

However to wear a kimono requires a number of accoutrements and a seasoned and skilled kimono dresser. For this reason, kimonoes are not suitable for everyday wear and in one's life there are only a few occasions when they can be worn. I feel this is unfortunate and I am reappropriating the now unworn kimono into dresses which can be worn without the necessity of specialist kit or knowledge. 

So people can gain even a light acquaintance with the beauty of Japan I am designing kimono-dresses.



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