In 2004, I was attracted to a life with sheep so I moved to Bifuka-cho, the Northern part of Hokkaido, Japan. The origin of the brand is that I grasped a large amount of sheep's hair that was being discarded from a farm nearby. I then began to create clothes in order to give life to this abandoned material. We use a rare technique of putting wool on a thin cloth to create light, soft, and warm clothes. With our technique, materials do not go to waste. Presently, we aim to harmonize nature and explore our creations with our seven sheep. We hope to face the material as one life, to keep the brilliance, native goodness, and to cherish the life we were born with. We will continue to create our collection like "hugging a sheep."