RUN & FOLLOW
It was 2017 when creative director AJ Butler moved to NYC and realized she needed clothing that could keep up with her life. From there, Run & Follow began. Designed for the person on the go, Run & Follow specializes in modular clothing through snaps, buttons, and ties. From shifting relationships to changing career paths, AJ needed a wardrobe that truly could physically transform with plans through removable sleeves and adjustable hemlines.
Sourced from primarily recycled, second hand material, RAF’s collections push the world to reimagine what clothing is, how it can be worn, and how the gender binary unnecessarily restricts innovation. The Capsule Collection is a seasonless staple on RAF’s site. RAF opens conversations with clients and encourages questions on its processes through transparent media posts that take clients behind the design and production process. Through being sustainability-focused they are non exploitative and ethical.
Debut runway collection, Intertwined, features billowing ruched dresses and silk gathered garments that effortlessly follow dramatically plush woven tops paired with workwear inspired canvas pieces. RAF presents a balance of clothing that clings to the human form while also disguising and exaggerating it. Roots of pragmatism from workwear and furniture textiles give way to imaginative reworks. Highlighting the waste one small brand can create to emphasize the enormous quantity of waste larger brands create, RAF’s team has saved pounds of scraps, down to the thread clippings. These scraps are transformed into stuffing, which is then used to create volume in pieces, a statement on how beauty in the fashion industry has an insidious dark side. Other pieces are upcycled from factory mistakes and reworked clothing. Focusing on cotton in the form of recycled denim, undyed canvas, poplin and deadstock french-terry, the collection achieves workwear in wonderland proving that the simplest materials can be manipulated to create complexity.