PSY LAU was established in 2020 focused on street style. The brand tailor-made limited shirts, caps, jackets, trousers, shoes, men suit sets and tees with the customer’s own story. Every design has its own unique story. “ Through my designs, I like exploring new solutions for fashion that have the potential to change consumption behaviors, limit the negative environmental impacts of the fashion industry. I enjoy finding beauty in things that are odd and imperfect.”
Louise Lau is a Hong Kong-born, fashion designer/ stylist. Louise graduated from Hong Kong Design Institute with a Higher Diploma in Fashion Design Menswear and now is pursuing a degree in The Hong Kong Polytechnic University. She is an energetic student with a wealth of experience. She participated in many activities and competitions whether it’s in Hong Kong or internationally. She has obtained many remarkable achievements like honoured to receive the Hong Kong Best award in Redress Design Award in 2021 and joined the Opening of Milan Fashion Week in 2021 with the Event of Savo.