Mónica The Label began with Monica Sotomayor’s vision of using her creative gift to bring confidence and happiness to the curvier women of the world.
Having always been a curvier/chubbier girl herself, she never felt that she could find clothes that expressed her personality. She wanted to wear the colourful and fitted clothes all other girls her age were wearing, but the brands never made her size. From this, started years of unhealthy yo-yo dieting and low self-esteem.
Finally, in her late 20’s, Monica was diagnosed with Hypothyroidism, which explained her trouble keeping weight off and also lack of energy. This diagnosis gave her a sense of relief and finally acceptance of her body and also her purpose in life: to help other women with ‘weight issues’ never feel like they are wrong for being a little bigger than average.
Monica started designing for sizes AUS 12-20 (US 8-16), which she felt was the gap in the market but has now expanded to sizes AUS 6-22 (US 2-18), as she received many requests for smaller sizes to also be made.
Monica focusses on smart casual womenswear, making them sexy, yet classy and also individual designs. Fabrics also play a big role. A lot of Monica’s pieces are very soft and comfortable to wear.
Where many designers focus to make very creative and flamboyant designs, Monica focuses her creativity on making designs that are easy to wear and comfortable yet striking and make the wearer feel sexy and elegant.