La Femme Roje

Rojan Hooshyar is an Iranian Canadian Fashion Designer, Stylist and Entrepreneur. Her love for fashion, especially shoe design started from an early age when she would steal her mom’s heels and paint on them with a white-out pen! Rojan indeed had a rather avant-garde style compared with kids her age. She started her education in management, receiving her Master’s Degree from the University of Tehran and later got a certificate in Shoe and Bag Design and Pattern making from Arsutoria school in Italy, before pursuing her big and ambitious dreams – to combine Iranian and Middle Eastern fashion with modern and sustainable elements and materials. This love and desire to make an impact with her creativity in the world of fashion came to life with La FemmeRoje, a Vegan and Sustainable brand. Through La Femme Roje, Rojan encourages her audience and customers to make more sustainable and cruelty free fashion choices, help hand-crafters and artisans by keeping her production local and fully handmade, and show the western world the true power and uniqueness of Middle Eastern women. With every collection, Rojan aims to narrate a story of her roots in her homeland. La Femme Roje has had significant success all around the world, having physical showrooms in Tehran and Vancouver, but her online store reaches customers from all over the globe. Rojan’s work and brand have been featured in Harper’s Bazaar, Lucy’s, Creator’s, among others and have also been part of fashion shows and events in Italy, Canada, and Iran. “My biggest goal is to be able to show the west that despite all the limitations, Middle Eastern women are empowered, stylish, and inspiring. I hope I get to introduce my roots to more people through my physical stores around the world, so that I would be able to see the excitement and joy in their eyes when they see and wear the fascinating eastern elements in my designs.”

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