Emerging designer Jimmie Mackay has been designing since 2014, his designs were also featured at New Zealand Fashion Week in 2017 and 2018. In 2014, he won a fashion industry trip where he traveled to India to showcase a mini collection and spent six weeks going through the local manufacturing process. Featured in numerous publications, his label JIMI focuses on producing bespoke and made-to-order pieces. Mackay does a large portion of the design process, and works closely with a seamstress for the final pieces. “I have been creating leather pieces for the past year which I do in a local workshop.”
The collection showing at Vancouver Fashion Week was inspired by the idea of sexualised rebellion. “It has a non-conformist undertone,” Mackay said. “I have used a range of different textures to create stand out looks that poke fun at traditional casual wear.” He added that the leather he has used in the collection is very lush.
Mackay is excited to share his brand, network and see what’s unique at Vancouver Fashion Week. “Travel is such a great way to gather and inspire new ideas.”