Founded in New York, Jessture is a contemporary casual womenswear brand pioneered by entrepreneur and designer Jessica Hu. The motivation behind the brand was sparked by a desire to introduce simple, comfortable and chic clothing to the modern day woman.

Massimo Vignelli, an Italian designer once said, “Minimalism is not a style, it is an attitude, a way of being. It’s fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things not the appearance.” With the idea of minimalism, we want our products to have simple elements and minimalist appearance, giving wearers enough freedom to show their own attitude and their innate beauty. We believe clothing is a type of “media” for people to express their true selves. “Less is more”, by offering simple products with attitude and essence, our goal is to provide a “media” for our customers to create their own unique fashion styles.

You are the person who defines your own personalities and styles. It doesn’t matter what you wear, all that matters is who you are. Please join us to celebrate your true beauty, and define your own fashion styles.

Your gesture (Jessture) is your own style.

Jessica Hu:

Parsons School of Design – Fashion Design Degree

University of Michigan – Economics Degree

Designer and brand founder, Jessica Hu believes that one should not just to work for a living, but to work for passion and love. For Jessica, fashion is a type of art that is closely related to people’s daily lives, how they express themselves and how they discover who they are inside. With a passion for art, life, beauty and fashion, she entered the fashion industry to create a brand that allowed people to define and express their true selves with their own unique styles.


Instagram: jessture_ny

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