JULIA TALITA PAGENKOPF is a German M.A. fashion designer based in Berlin with a crush on Japanese culture and a passion for interdisciplinary projects with a sustainable angle. After finishing her B.A. fashion design degree with honors at HAW Hamburg she worked for three years on the design team of Adidas Women’s Training and Adidas by Stella McCartney. During this time she did a deep dive into sustainable fashion strategies on a global scale and developed the concept and design of a zero waste capsule collection. Additionally she has been working as a freelance designer for a number of projects including a role as Head of Design at the German premium sportswear brand KCA-Lab and s.Oliver ACTIVE.
In the beginning of 2019, Julia created her own label, INSIDE/OUTSIDE Studio, driven to push the fashion industry toward a sustainable future by prolonging the life-cycle of clothing. During her Master studies at HTW Berlin and Kwansei Gakuin University Japan she focused on brand design and sustainability in fashion and deepened her knowledge of Japanese aesthetics and culture which lead to the creation of the radically sustainable collection TRANSCULTURAL DECONSTRUCTION. Based on the Japanese ‘Wabi-Sabi’ philosophy in which imperfection is celebrated, she uses secondhand and discarded textiles from Japan and Germany to create new silhouettes that merge traditions from both cultures.
Julia presented her debut collection at Berlin Fashion Week in January 2019 where she received coverage from publications such as SLEEK magazine and Vogue Germany. Having won the Redress Award Alumni prize to showcase at Vancouver Fashion Week, she will introduce the continuation of her concept in October 2019.
Instagram: @insideoutside.studio / www.instagram.com/insideoutside.studio