ABOUT

My name is Helga, I’m 23 y.o. and I’ve just graduated in Fashion Design at Istituto Italiano Design presenting my first capsule collection named “Resurr-Action”! A passionate, hardworking, an individual who always strives to achieve the highest standard possible. My strongest point is my self-motivation which allows me to perform well even under pressure.

I used  my personal name  as a brand: it represents femininity and whimsy through the acceptance of ourselves and of the world around us. Helga is a brand born under the pandemic period and it's found inspiration in the darkest period trying to bring out the best of itself in total desperation. Helga is a name, which identifies people with characteristics such as elegance, flair, audacity and femininity. 

While developing “Resurr-action” my goal was to create something different, able to reflect the strength of the fire without affecting my creative personality. Ressur-Action finds inspiration with fire, a strong and predominant characteristic element, which changes to adapt to what is around it. I use compact fabrics and yarns such as cottons, taffeta, poplin and light fabrics such as organza and chiffon. Reds are the predominant colors with black, gray and white.  The structure of the garments has been drastically modified with coulisse, ribbons and special cuts… turning the pieces into something really unique, out-of-the-ordinary.

S / S 2022

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