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HBT is a french fashion brand present in the french and European markets since the beginning of 2016.

Initially, HBT was created at the beginning of the ’90s, born under the creative impulsion of a Marseillais tailors family. Almost twenty years later, the young generation decided to revive this ambitious project around innovation on the fashion market: polyamide, a synthetic fiber generally used in the sportive industry, which is a soft, flexible, and breathable material.

At its origins, HBT is a fishbone weaving technique: the Herring Bone Twill. Denim’s clothes of the US Army were replaced by softer and comfortable suits using this technique.

These military inspirations are part of the brand DNA as much as the European underground culture of cities like Paris, London, and Berlin.

Ambitious, dynamic, and classy, HBT is creating sport-chic looks with timeless, trendy and comfortable clothes.

F / W 2022


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