Founded by Sinan Hill, SAYF was created in 2013.

At that time, the creator of the brand came out of 10 years of Rap singing (1998-2008) and 3 years of adventure with his 1st street-wear line (2010-2013).

After his first attempt in the world of fashion, Sinan Hill flies to Morocco where he will make in summer 2013, the 1st Qamis jogging SAYF: an original model inspired by the Moroccan djellaba and the New York hoodie.

Innovative for some and totally offbeat for others, this SAYF jogging qamis is causing a lot of ink to flow on social networks. The article is Soldout in 72 hours.

It launches in the wake of a clothing style that its customers call the "Urban-trad".

A report on Sinan Hill in prime time on TF1 TV viewed by 6,000,000 viewers and a tour of pop-up stores throughout France give his young brand great visibility. Sinan Hill offers 4 SAYF collections per year.

The first physical store will open in 2022 near Marseille, in Martigues, where the founder of the brand is based.