What inspired you to become a fashion designer?

Serena Mu founded S.MU at just 17, driven by an interest in creating clothing that feels both fashionable and comfortable. Her goal is to help people discover styles that suit them rather than simply following trends.

How would you describe your design style?

The brand focuses on combining fashion with comfort while encouraging individuality. Rather than designing around trends alone, Serena aims to create clothing that helps people find and express their own personal style.

What can people expect from your “The Dream Of The Blue Ocean” collection?

The SS24 collection explores humanity’s relationship with the ocean and raises awareness of the damage caused to marine environments. Its visual direction uses blue tones and contrasting textures to communicate this message.

What materials help bring the ocean theme to life in the collection?

Blue silk and mesh are the main fabrics used throughout the collection. The blue silk evokes the sparkling appearance of the ocean, while the mesh represents the environmental damage caused by human activity.

How does the collection use fashion to communicate its environmental message?

The collection translates concern for the ocean into visual design elements, particularly through its choice of colour and fabric. The contrast between shimmering blue silk and mesh represents both the ocean’s beauty and the damage it faces.