What inspired your approach to fashion design?

I draw inspiration from art, history, and cultural heritage, bringing these influences into clothing that celebrates elegance and individuality. My Iranian background also provides an important source of inspiration for my creative work.

How would you describe your design style?

VIUOG specializes in bespoke fashion that combines elegance with artistic craftsmanship. Hand-painted artwork, jewelled embellishments, historical references, and refined construction give each piece an individual and distinctive character.

What can people expect from your “Memories of My City” collection?

My latest collection, “Memories of My City,” is inspired by the architecture of Isfahan and the elegance of ancient queens. It brings cultural heritage and contemporary design together through a personal interpretation of my roots.

How does the architecture of Isfahan influence “Memories of My City”?

Isfahan’s architecture provides a central cultural reference for the collection. Its architectural heritage is translated into contemporary fashion, connecting Mina’s memories of Iran with VIUOG’s refined and artistic design language.

What role do hand-painted and jewelled details play in VIUOG’s designs?

Hand-painted artwork and intricate embellishments are signature elements of VIUOG’s bespoke work. They transform individual garments into one-of-a-kind pieces while reflecting Mina’s interest in artistic heritage, craftsmanship, and historical inspiration.