Seowha
/Show Day
DAY4, OCT 18
/Social Media
Seoul-born Suejin Park is the founder and creative director of Seowha, a womenswear brand that bridges Korean tradition and modern design. She studied traditional Korean arts at the Seoul Institute of the Arts, developing a deep understanding of structure, rhythm, and cultural form. Her design philosophy blends refined Korean aesthetics with a contemporary, global sensibility. Drawing inspiration from mature, confident women, she translates life experience and inner strength into her work. Park’s vision is to share this understated elegance and timeless style with women worldwide.
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What inspired you to become a fashion designer?
While studying traditional Korean music, Suejin Park developed a deep appreciation for traditional arts and began designing fusion hanbok for stage performances. She was especially drawn to the possibilities of reinterpreting traditional clothing in a modern way.
How would you describe your design style?
Her designs bring refined Korean aesthetics into contemporary womenswear, balancing tradition with modern sensibility. Traditional structures and elegant lines are reinterpreted to create timeless clothing for mature, confident women.
What can people expect from your “Garden of Seowha” collection?
The SS26 collection explores the scent of nature transcending time, expressing the emotions of Korean nature and changing seasons through contemporary fashion. Refined silhouettes and layered structures bring traditional influences into modern womenswear.
What materials help express the natural inspiration behind the collection?
Silk, jacquard, and tweed are used throughout the collection to visualize the atmosphere of Korean nature and its seasons. Their different textures support the collection’s balance of traditional sensibility and contemporary refinement.
How are traditional hanbok elements reinterpreted for modern womenswear?
Traditional hanbok lines, closures, and curved structures are reshaped through contemporary silhouettes and layered construction. This approach preserves the understated elegance of Korean dress while making its aesthetic relevant to modern womenswear.