Sayf
/Show Day
Apr 15, 2023
/Social Media
Founded by Sinan Hill, SAYF was created in 2013.
At that time, the creator of the brand came out of 10 years of Rap singing (1998-2008) and 3 years of adventure with his 1st street-wear line (2010-2013).
After his first attempt in the world of fashion, Sinan Hill flies to Morocco where he will make in summer 2013, the 1st Qamis jogging SAYF: an original model inspired by the Moroccan djellaba and the New York hoodie.
Innovative for some and totally offbeat for others, this SAYF jogging qamis is causing a lot of ink to flow on social networks. The article is Soldout in 72 hours.
It launches in the wake of a clothing style that its customers call the "Urban-trad".
A report on Sinan Hill in prime time on TF1 TV viewed by 6,000,000 viewers and a tour of pop-up stores throughout France give his young brand great visibility. Sinan Hill offers 4 SAYF collections per year.
The first physical store will open in 2022 near Marseille, in Martigues, where the founder of the brand is based.
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
After working in music and rap from a young age, Sinan Hill moved into fashion and launched his first streetwear brand in 2010. His creative background and interest in design eventually led him to establish SAYF in 2013.
How would you describe your design style?
SAYF describes its style as “Urban-trad,” blending contemporary streetwear and French sportswear with influences from traditional African, Arab, and Asian clothing. The result combines cultural references with relaxed, modern silhouettes.
What can people expect from your Vancouver Fashion Week collection?
The VFW presentation brought SAYF’s Urban-trad aesthetic to the runway through tracksuits, hoodies, jackets, and skirts. The collection combined classic sportswear and street style with traditional cultural influences and layered silhouettes.
How did Moroccan clothing influence the creation of SAYF’s signature style?
The brand’s first Qamis jogging design combined the Moroccan djellaba with a New York hoodie. Created in Morocco in 2013, the piece helped establish the cultural fusion that became central to SAYF’s identity.
How does SAYF bring different cultural influences together through fashion?
The brand creates a bridge between cultures by combining contemporary streetwear with references to African, Arab, and Asian traditional clothing. This approach allows different cultural influences to coexist within a modern fashion context.