What inspired you to become a fashion designer?

Sujin Yoo’s interest in rock music and experience as a performer strongly influenced her approach to fashion. These interests led her toward expressive clothing that combines Korean tradition with the energy and rebellious spirit of rock culture.

How would you describe your design style?

The designs reinterpret traditional Korean clothing through a bold and inclusive perspective influenced by rock music. Strong colours, rich textures, and maximalist silhouettes create expressive pieces designed to allow freedom of movement.

What can people expect from your FW25 collection?

The FW25 collection reimagines traditional Korean clothing with the rebellious energy of rock music. Bold colours, expressive textures, and gender inclusive styling bring a contemporary perspective to traditional forms.

What materials help bring together tradition and modernity in the collection?

The collection pairs Korean textiles with unexpected materials such as vegan leather. This contrast helps move traditional clothing beyond familiar conventions while supporting the collection’s bold and contemporary character.

How does your background as a performer influence the silhouettes in your designs?

Movement is an important consideration because of Sujin’s experience as a performer. Her designs favour freedom of movement while maintaining a maximalist presence that can amplify energy on stage.