Happi.Tokyo
/Show Day
Apr 14, 2023
/Social Media
I have worked in the graphic design and advertising design industry for 20 years.
In 2015, I founded 【Happi.Tokyo】, the first brand in Japan dedicated to Happi coat.
Our activities include collaborations with various licensors and fashion brands.
Not only do they develop new and unique designs that have never been seen before in happi coats, but they also continue to create designs that are in line with trends.
To dispel the image of happi coats being worn only for special events such as festivals and sales promotions by proposing new designs, we have released more than 30,000 original designs.
We will continue to introduce Japanese culture to the world through the design of "Happi coat”.
PREVIOUS COLLECTIONS
What inspired you to create Happi.Tokyo?
We wanted to introduce a new style of traditional Japanese happi coats. We combine Japanese cultural elements with contemporary design to make happi coats suitable for a wider range of occasions.
How would you describe your design style?
Our style combines traditional Japanese patterns with contemporary colours, materials, and silhouettes. We create many different designs so that happi coats can be enjoyed as fashion as well as for festivals, events, and promotional activities.
What can people expect from your collection?
You can expect colourful and creative happi coats that combine traditional Japanese design with contemporary styling. Our collection includes different fabrics, patterns, and designs, including reversible and denim styles.
How is Happi.Tokyo changing the way traditional happi coats are worn?
We aim to move beyond the traditional use of happi coats at festivals and promotional events. We develop new designs and styles that can also be worn as fashion and used in different settings.
How does Happi.Tokyo use Japanese culture in its designs?
We incorporate traditional Japanese patterns and cultural motifs into contemporary happi designs. Our collections include themes such as Tokyo, Japan, festivals, cherry blossoms, traditional patterns, and Ainu culture.