
Wearing Maia
/Show Day
Apr 13, 2023
/Social Media
Wearing Maia has been celebrating your inner awkwardness since 2013. Raised in Australia and based in Tokyo for the past eight years, you can see an influence of 80’s and 90’s Harajuku-kei in her work. Wearing Maia strives to create sexy wear for the odd bod, and is gender, size and shape inclusive. All garments are made in small run batches or one offs and are customisable depending on fabric availability. Wearing Maia utilities traditional and self-taught handicrafts in an unconventional manner, including patchwork, digital print, AI, screen printing, padding, embroidery, stencilling, painting, illustration, and tapestry to create sentimental and long-lasting garments. This “How do you remember it?” Collection is derived from three perspectives of nostalgia. The first explores Maia’s childhood memories of 90’s pop culture. It asks why we make a strong sentimental connection with toys, but not with our clothing, when they are both essentially just fabric. She has been collecting and up-cycling soft toys found on the streets of Tokyo over the past four years and repurposing them into clothing. The second aspect explores the nostalgic character of Artificial Intelligence. In collaboration with AI Developer Bektur Ryskeldiev, past Wearing Maia collections were put into an algorithm and used to predict future designs. These images were then printed on fabric and used to create pieces for the new collection. The third perspective examines the nostalgia of neurodivergent people, who created hand painted fabrics based on questions, images and textures from their childhood. The fabric was then used to create signature pieces in this collection. Wearing Maia is made with limited fabrics and handicrafts so each garment is unique and made with love, care and durability. Wearing Maia has a transparent production line, and fabrics are sourced from dead stock, repurposed items or local artisans, all finishings are done locally and all sewing is done in house.
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
I worked freelance as a designer and illustrator in Melbourne and Tokyo before launching Wearing Maia in 2013.
How would you describe your design style?
Wearing Maia lives by a "more is more" philosophy, drawn to hyper colour, bold silhouettes and striking finishes. Each piece brings together the eye of a natural artist with the hand of a trained seamstress.
What can people expect from your latest collection?
My latest collection, Painted Denim, is exactly what it sounds like: denim pieces hand-painted in bold, abstract brushstrokes of colour. Each look is styled as a full coordinated outfit, from painted dresses to matching accessories.
Who do you collaborate with on a collection?
I often work with other creatives, from illustrators, photographers and make-up artists to digital artists and AI programmers, to push the boundaries of clothing and art. Each collection also experiments with different mediums, including screen printing, stencilling, sublimation print and embroidery.
What are Wearing Maia's sustainability practices?
Wearing Maia works with pre-loved and vintage fabrics wherever possible, alongside recycled and natural fibres, and leaves leather out of production entirely.



