Vilaine et Vilain
/Show Day
Apr 14, 2023
/Social Media
Designer Lydianne Morency initially set out on the task to highlight women's natural curves and femininity in her designs, while combining fashion with comfort. From this passion, Vilaine was born.
Clients have commented on how Vilaine allows them to build a quality, interchangeable wardrobe that is timeless. Several clients have commented that wearing Vilaine is like wearing a second skin.
In her quality, she follows the teachings of her mother and grandmother, who mentored her from a young age. Lydianne started by sewing and creating clothing for her dolls under these keen eyes and supervision.
With Lydianne's drive and ambition to create, she presented her first ready to wear collection at the end of secondary school. She then enrolled in a 3 year program in a Quebec fashion school. During her studies she received multiple awards and recognition for her designs and natural entrepreneurial abilities.
She was awarded the honour of immersing herself into the fashion world under the direct supervision and mentorship of a well known designer in Paris.
After fashion school Lydianne started the concept of her business plan and Vilaine was born. Her first workshop was located in Quebec submerged in the environment of an old heritage church building transformed into a centre for arts, housing a variety of different artists.
Lydianne has given back to her community as a mentor for young students who would like some input in starting their own businesses. She has been requested by students who would like to apprentice under her guidance.
Lydianne now lives with her family in Vancouver, BC where she designs and creates daily. She has her collection in a couple local locations, an active website and maintains her workshop and store in Quebec.
For Lydianne Morency, it's very simple; life is fleeting, live in the present, wear things that make you feel elegant, pretty, unique and confident.
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What inspired you to become a fashion designer?
Since I was very young, I knew I wanted to draw and create clothes. I learned to sew alongside my mother and grandmother, who mentored me, and I made my first pieces for my dolls under their supervision.
How would you describe your design style?
My collections are original, elegant and comfortable. I want every piece to highlight a woman's natural curves and femininity, and women often tell me it feels like I've created a second skin.
What can people expect from your latest collection?
I recently launched Vilain, a menswear line, because so many men were asking for it. Next, I'll be adding a children's collection and my own denim line.
How do you approach designing uniforms for local businesses?
I've created custom workwear for several entrepreneurs in the region, and every uniform I design is unique to that company, whether it's for a restaurant, a bar, or a dental clinic.
Why do these local business contracts remain important to your work?
They make up about half of my revenue, and it's one of the main reasons I still travel back to Sherbrooke three or four times a year even after moving to Vancouver. Sherbrooke is still my city, and I'm not leaving it behind.