Hypnotique Sense
/Show Day
April 08
/Social Media
Reiju Sato (b. 2002) is a Japan-based fashion designer.
He graduated from Bunka Fashion College in 2024, where he received the Grand Prix in an internal competition, and his work was exhibited at Première Vision Paris. In 2025, he won 3rd place at the Asia Pacific Emerging Designer Fashion Contest.
Drawing inspiration from objects left behind by the passage of time, his practice centers on deconstructing discarded T-shirts and reconstructing them into new materials. Working primarily with natural textiles treated through rust dyeing and charcoal dyeing, he explores the intersection where beauty and decay converge.
He is currently developing works in preparation for the launch of his brand hypnotique sense for the Fall/Winter 2027 season. The collection concept is “ruinphilia.”
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What inspires your approach to fashion design?
The work is inspired by objects that carry traces of time and by the potential of discarded materials. Deconstructing and transforming used materials into new forms has become an important part of the creative practice.
How would you describe your design style?
The design style is conceptual and experimental, exploring the relationship between beauty and decay. Discarded T shirts are deconstructed and reconstructed into new materials, while natural textiles are treated with techniques such as rust dyeing and charcoal dyeing.
What can people expect from your latest collection?
The latest collection, ruinphilia, explores decay as a process of transformation rather than an ending. It features draped forms that balance fluidity and tension, with materials treated using rust dyeing, charcoal treatments, and botanical pigments.
Why did you choose decay as the central theme of your collection?
Decay is presented as a process of transformation and a redefinition of structure rather than simply an ending. Through changes in texture, colour, and form, materials are transformed into new expressions of beauty.
How does nature influence your creative process?
Natural textiles, rust, charcoal, and botanical pigments play an important role in the creative process. These materials and treatments allow textures and colours to change over time, creating a dialogue between organic elements and artificial structures.