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Guido Vera

Guido Vera

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/Show Day

April 10

/Social Media

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What inspired you to become a fashion designer?

I have been interested in clothing since childhood and used to have clothes made by local dressmakers in Punta Arenas. Later, my studies in communications and my experience in fashion production, styling, and content creation led me to create my own brand.


How would you describe your design style?

My style is minimal, soft, and genderless. I combine the landscapes and culture of Patagonia with an international perspective, creating practical and refined pieces for modern nomads.


What can people expect from your collection?

You can expect genderless designs with minimal silhouettes, functional details, and sustainable materials. My collections combine Patagonia inspired colours and textures with contemporary forms and a focus on circular fashion.


How does Patagonia influence your fashion designs?

Patagonia is a central source of inspiration for my work. Its landscapes, flora, fauna, culture, and extreme climate have influenced my colours, textures, silhouettes, and approach to design since childhood.


How does sustainability shape your approach to fashion?

Sustainability is central to my work. I use recycled and biobased materials, including recycled PET, cactus, apple and corn based leathers, TENCEL™, Cupro, and Chilean deadstock textiles. I also focus on cruelty free and circular fashion.


FAQ

VFW Management Inc.
Howe Street, Vancouver,
British Columbia,
Canada, V6Z 1N9

  • VFW Social media xiaoho
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