Meet the Visionaries Behind the Collection

Get to know the talented individuals who are bringing the Alter Ego Collection to life:

Farzaneh Jahangard (Fefe)

As the CEO and Creative Director of FeFe Couture in Vancouver, Farzaneh's passion for fashion goes beyond just making clothes. She believes in crafting confidence and elegance into every single piece. Her impressive journey includes showcasing her designs at Fashion Shows across Europe, including London Fashion Week. Farzaneh also shares her expertise by teaching fashion design at Vancouver Community College (VCC). Her ultimate mission is to empower individuals, helping them express their best selves through her unique designs.

Shannon Chung

Shannon is the owner of Shannon Studios, a creative space born from her lifelong love for singing and drawing. Together, Fefe and Shannon collaborate on several fashion collections each year. Shannon's artistic drawings are transformed into wearable art through Fefe's innovative designs, making each piece a true collaboration. They're now eagerly preparing to unveil their latest creation: the exciting Alter Ego Collection.