Devyani Mehrotra
/Show Day
Apr 13, 2023
/Social Media
A distinguished post-graduate alumnus of Domus Academy, Milan(2014), Devyani Mehrotra takes inspiration from global nomads targeting a modern-day traveler. Her VISION is to retain distinctive expressions and provide not just things but memoirs, clothes that are lovingly worn and owned. During her time at Pearl Academy, her graduate collection (2009) won the ‘Most practical Collection' award and went on to get featured on various blogs and magazines including Vogue. She has previously been trained under a popular Indian Couturier. Her eponymous designer label DEVYANI MEHROTRA was started in 2019 in India. The label seeks inspiration from various cultures around the world with a freewheeling nomadic attitude. Offering contemporary Indian clothing with global sensibilities, it is all about rich colors, prints, embroideries, and layers upon layers of texture. Her designs allow women to effortlessly go from day to evening while looking chic and never compromising on comfort. Today, DEVYANI MEHROTRA as a brand has been admired and worn all over the world.
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
I started designing clothes when I was very young, making outfits for my Barbies. By the age of 10, I already knew that I wanted to become a fashion designer.
How would you describe your design style?
My style combines contemporary Indian clothing with influences from different cultures and styles around the world. I work with rich colours, prints, embroidery, and layers of texture while keeping comfort and versatility in mind.
What can people expect from your collection?
You can expect contemporary Indian designs featuring rich colours, expressive prints, embroidery, applique work, fringes, tassels, and layered textures, created with a balance of style and comfort.
How does your nomadic approach to fashion influence your designs?
I draw inspiration from different cultures and styles around the world, bringing together diverse influences through a freewheeling, nomadic approach. This allows me to create contemporary Indian clothing with a global sensibility.
How did your previous collection “Safar e Misr” influence your Vancouver Fashion Week collection?
My Vancouver Fashion Week collection reflected on the nostalgia of my previous collection, “Safar e Misr,” which means “Journey to Egypt.” The collection developed this connection through prints, symbols, applique work, embroidery, fringes, and tassels.