Breeford
/Show Day
DAY1, OCT22
/Social Media
Basing her time between Vancouver, BC, and London, UK, designer Bree Laryea has had a diverse artistic background. With a decade-long career in photography and creative direction - her work has garnered recognition in renowned publications such as Vogue, GQ, Notion, Wonderland, Complex, and Range to name a few. Bree has captured various expressive domains, with a focus on music and fashion, before embarking on a transformative venture into design, culminating in the launch of her brand, BREEFORD, after graduating from Blanche Macdonald in 2024. BREEFORD is a brand that aims to rethink the essence of wearable, functional art through multiple mediums.
BREEFORD’s inaugural collection brings designer Bree Laryea’s photographic vision to life. This fluid collection represents a blank canvas (middle grey), and the starting point for the brand, while also paying homage to the designer’s hometown of Vancouver. It celebrates the love of living amidst the city’s famously grey yet resilient days, and the slivers of silver linings.
Bree’s passion for functionality, sportswear as performance wear - understated extravagance, and the fusion of various artistic mediums is evident in her designs and custom prints. She is driven by a love for love, and this sentiment permeates her work, creating pieces that are both practical and deeply personal.
-LOVE
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
Bree Laryea’s creative background spans photography, visual design, and fashion. After a decade-long career in photography, she expanded her multidisciplinary practice into fashion design and studied at Blanche Macdonald Centre.
How would you describe your design style?
BREEFORD brings together Bree Laryea’s multidisciplinary background in visual design, photography, and fashion. Her approach treats clothing as an artful form of expression, with an emphasis on thoughtful design and self-awareness.
What can people expect from your collection?
I designed the collection as more than a showcase of style. Through thoughtful and artful design, it invites people to explore a new dimension of self-awareness.
How does your background in photography influence your approach to fashion design?
Bree brings a decade-long background in photography into her multidisciplinary practice as a visual and fashion designer. This experience forms part of the broader visual perspective behind her creative work.
Why is self-awareness an important part of BREEFORD’s approach to fashion?
BREEFORD approaches fashion as more than a showcase of style. Through thoughtful and artful design, Bree Laryea uses the collection to invite people to explore a deeper sense of self-awareness.