Anyluck
/Show Day
DAY4, OCT25
/Social Media
ANYLUCK was started by the designer HAYAKA MORITA.
Each tarot card gives one positive hints and advice — each with a different picture and a deep meaning.
One of the cards terraforms the collection, giving a unique design that follows the meaning and pattern of that card.
HAYAKA creates experimental clothing using simple yet ambiguous details. “Any luck” is a phrase that asks have you ever been lucky? Did anything good happen?
Through fashion, she wants to send out messages that add color to various scenes in life into tranquil moods.
HAYAKA MORITA
Born in Japan in 1999.
She grew up in a temple in Akita Prefecture and was influenced by her family to develop a relationship in creation of art and objects.
She entered Bunka Fashion College and majored in apparel design. After graduating, she was responsible for designing and creating clothes at Cycle by myob, and in 2023 she launched ANYLUCK.
ANYLUCK SS25
show theme
[369th World]
SS25 Theme Tarot Card
No.10 “Wheel of Fortune”
This card, located in Jupiter, represents an inescapable fate.
No.10 (completed)
As soon as it is completed, a new world begins.
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
Hayaka Morita’s work is shaped by an interest in expressing messages through clothing, drawing inspiration from everyday life while combining the symbolism of tarot cards with the spirit of Zen.
How would you describe your design style?
ANYLUCK combines simple forms with experimental and edgy details. Each collection uses a tarot card as its central symbol, translating its imagery and meaning into contemporary fashion.
What can people expect from your collection?
The SS25 runway presentation featured No.10 “Wheel of Fortune,” a collection centered on the corresponding tarot card. Fluid silhouettes and kaleidoscopic patterns reflect ideas of constant transformation and the changing nature of fate.
Why does ANYLUCK use tarot cards as the foundation for each collection?
Each ANYLUCK collection centers on a single tarot card, incorporating its symbolism, meaning, and imagery into the designs. This framework allows the brand to communicate different messages and ideas through each collection.
What does the name “ANYLUCK” represent?
“Any luck” asks whether something fortunate has happened. Through fashion, the brand aims to bring colour to people’s lives and offer an opportunity to reconnect with love and a pure heart.