In Vogue Fashion Haus
/Show Day
October 20, 2023
/Social Media
From a humble start in 2016, In Vogue Fashion Haus has become the “Hidden Haus of Fashion” known in the Indian music and movie industries! Our CEO/Designer Amy Bath and President Manj Bath began their business from home and developed their brand into an unstoppable force in the Indian fashion community. They have made their mark with their illustrious designs, working with athletes and costume design for Punjabi movies.
IVFH has been wowing audiences at multiple fashion shows before their debut at Vancouver Fashion Week. Now, their 2024 collection is making waves with its unique use of colors and designs that captivate all. Handcrafted embroidery and custom color palettes make their wedding and indo-western designs stand out from the rest.
Amy is a powerhouse of creativity! With her unique vision and passion for bridging cultures, she is pushing the boundaries of fashion. From intricate designs to innovative takes on traditional style, she has a creative eye that helps her clients see South Asian fashion in a new light. She is an artist who draws inspiration from everything around her and looks to set future trends that will influence the industry.
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What inspired you to create In Vogue Fashion Haus?
The brand grew from a home based business started in 2016 and developed from a passion for South Asian fashion and design. The work combines traditional influences with contemporary fashion and aims to bring South Asian style to a wider audience.
How would you describe your design style?
The designs combine South Asian influences with contemporary silhouettes, handcrafted embroidery, custom colour palettes, and detailed embellishments. The work includes wedding and Indo Western designs that reinterpret traditional styles in a modern way.
What can people expect from your collection?
The collection features wedding and Indo Western designs with handcrafted embroidery, custom colour palettes, and distinctive use of colour and design. The pieces bring traditional South Asian influences into contemporary fashion.
How do you bring South Asian fashion into contemporary design?
Traditional South Asian influences are combined with contemporary silhouettes, detailed embroidery, and modern colour choices. This approach creates designs that maintain cultural elements while offering a fresh interpretation for today's fashion audience.
How has your work in film and music influenced your fashion design?
Working with athletes and creating costumes for Punjabi films and music has provided opportunities to explore fashion across different forms of visual storytelling. These experiences have also helped develop a broader approach to South Asian fashion and styling.