Amerge.
/Show Day
DAY2, APR 9
/Social Media
She studied fashion business at a fashion junior college and entered the fashion industry.
With experience ranging from shop manager to designer at an apparel brand with stores nationwide, she has created numerous hit designs as a designer.
Leveraging her extensive following on Instagram and her experience in the fashion industry, she launched amerge. in 2019, showcasing her unique vision and design aesthetic.
The brand embodies a feminine style that exudes sophistication without being overly sweet. Its designs captivate with romantic and enchanting details from every angle. Offering timeless pieces that transcend trends, amerge. is designed to be cherished for years.
Known by the nickname "aya," she is also active as an influencer and web model.
PREVIOUS COLLECTIONS
What inspired you to become a fashion designer?
Ayaka Ito studied fashion business at a fashion junior college before entering the fashion industry. Her experience progressed from shop manager to designer at a nationwide apparel brand, where she created numerous successful designs.
How would you describe your design style?
amerge. presents a feminine style that feels sophisticated without being overly sweet. Romantic and enchanting details bring character to the designs, while the brand focuses on timeless pieces intended to be cherished for years.
What can people expect from your latest collection?
The collection presents amerge.’s romantic and feminine aesthetic through refined styling and delicate details. Ribbons and lace contribute to the collection’s balance of sweetness and mature elegance.
How did amerge. get its start?
Ayaka Ito launched amerge. in 2019 after gaining experience in the fashion industry as both a shop manager and designer. She also built an extensive Instagram following and has been active as an influencer and web model.
What does the name "amerge" represent, or what's the brand's founding vision?
amerge. focuses on feminine designs that balance sophistication with romantic details without becoming overly sweet. The brand also emphasizes timeless clothing that transcends trends and can be cherished for years.