Ay Lelum–The Good House of Design is a second generation Coast Salish Design House from Nanaimo, B.C.. Clothing is designed and produced in B.C. by Sisters, Aunalee and Sophia, mentored by their Mother, Sandra. They collaborate with and feature artwork by their brother, Coast Salish Artist, W. Joel Good, and their Father, Traditional Coast Salish Artist William Good, from the Snuneymuxw First Nation. They combine the ancient and traditional art form with modern style, using eco-friendly fabrics whenever possible as a canvas for their artistic design.
Ay Lelum has been awarded the distinction of the 2018 Indigenous Business of the Year Award in their category, through the BC Achievement Foundation.