Ay Lelum The Good House of Design
Ay Lelum The Good House of Design is a second-generation Coast Salish Design House from Nanaimo, B.C. This brand of ready-wear and Coast Salish Couture is designed and produced in BC. by Sisters, Aunalee and Sophia, mentored in fashion design by their Mother, Sandra Moorhouse-Good. They collaborate with and feature artwork by their Father, Traditional Coast Salish Artist William Good and their Brother, W. Joel Good, from the Snuneymuxw First Nation. They incorporate family designs into the creations of their own fabrics and patterns and record their own music as part of the design process. Each showcase is inspired by cultural teachings and artwork taught by their Father while following strict cultural protocols. They combine the ancient and traditional art form with modern style, making their couture pieces in their studio home in Nanaimo and manufacturing ready-wear in Vancouver. Ay Lelum has been awarded the distinction of the 2018 Indigenous Business of the Year Award in their category, through the BC Achievement Foundation and Top 5 Best Marketer 2019 through Small Business BC. Ay Lelum is also a Verified Spotify Artist.