Authentique was founded in 2018 by Nada Marzouk (Canadian with Egyptian roots) upon completing her Masters in Digital Media from Ryerson University. As an avid member of Fashion Zone Canada’s first incubator in a fashion inspired business, she wanted to create a platform combining her passions.
Frequent childhood trips to Egypt inspired Nada and she returned with unique pieces that quickly gained the attention of friends and strangers alike. Everyone wanted to know where they too could purchase these rare finds. With such an immense talent pool in both Canada and Egypt, Nada saw the opportunity and need to bridge the gap between both cultures.
Thus, Authentique was born, empowering Egyptian and Canadian women designers to shine through revolutionary technology. Connecting and offering shoppers a wide assortment of distinct, quality, statement pieces, providing the best online shopping experience through virtual styling and a 3D virtual fitting room. The entire experience is personalized and customizable. Authentique creates a new way for customers to shop for coveted finds whilst simultaneously empowering young, female designers from Egypt and Canada.
The future of young girls is a cause Nada holds near and dear to her heart. Dedicated, Nada works tirelessly to help women and children live a life of reaching their fullest potential and empowerment. Nada is actively involved with numerous orphanages and girls’ programs. She teaches a recurring educational fashion workshop in Egypt intended to help girls develop both their skills and confidence empowering them to let their light shine bright.
We are empowering Egyptian and Canadian women owned brands to shine online through revolutionary technology while giving back to underprivileged girls in Egypt.
Designers Participating in Runway Collection: