Ultra Violet: Colour of the year

Pantone, providers of the official professional colour language, has made an exciting announcement; the Pantone Colour of the Year! And the shade in the spotlight for 2018 is…

Ultra Violet

or ‘PANTONE 18-3838’.

The Pantone Institute’s colour reports and forecasts provide a global point of view on the movement of colour across current and future seasons. This is real colour intelligence.

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.

From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.

Leatrice Eiseman, executive director of the Pantone Color Institute.

To us, a purple palette is experimental and unique; it reflects originality. There is also a mystical, spiritual element to the colour. What do you think?

To celebrate the newly announced Pantone colour, at VFW hq we are looking at our latest runway to see how our designers have utilised the shade.

We love this sheer opaque number by Soňa Sidalova Barras for Odysay. The lightest tone of violet adds a whimsical feel.

This floral number by Set Set Set is girlish with an experimental cut; the colour really heightens the new age feminine style.

This simple elegant cut from Korean brand Choiboko brings emphasis to the beautiful pale purple tone.

Mrhua Mrshua presented a lively outfit in mauve, magenta, and violet shades enhanced with busy polka dot prints. We love the graphic tights!

Fesvedi’s collection features beautiful digital printwork in a more delicate muted tone.

We love these violet toned shorts from Aiki District paired with blue; the exterior pockets and visible constructions make a distinctive look.

Isn’t it interesting to see how this colour has been adapted to create different looks? Feminine and vibrant, pale and mystical, it’s certainly a unique shade that has a lot of potential.

Words by Faye Cottrill

Photos by Arun Nevader for Getty Images