Tokyo at night is a magical time, and tonight it was made even more special with our second installment at Amazon Fashion Week Tokyo. Global Fashion Collective’s evening runway show kicked off at 8.30pm at the Shibuya Hikarie Hall with an eclectic mix of designers following a Contemporary Art and Pop Culture theme.
First up, Evan Clayton gave a solid impact with his loud and emphatic designs. Art and fashion are perfectly married in this collection, with patent leather bodysuits in bold primary colours adding to the theatrical experience in the room. The models walked with attitude in pieces featuring tassels, feathers, and cut-out revealing shapes.
Next, fellow Vancouver based brand This Is James presented the menswear collection ‘Love Tonic’. We saw how classic and modern pieces have been updated with an eclectic feel; crisp white shirts are embellished with blocks of floral fabric. A subdued colour palette and use of layering techniques have formed very wearable designs. The collection holds a dedicated focus on denim through tailored shorts and jackets.
WILDFRÄULEIN 71, a Japanese brand, exhibited layered tailored pieces for their runway show. Colourful stripes are merged with grey and darker shades in a considered colour palette. Flat caps and chunky boots add character to a casual style. We saw an interesting use of textural soft fabrics with frayed and raw edges for their S/S 18 collection.
For the grand finale, we were borne witness to Chinese designer MRHUAMRSHUA’s fantastical pop culture universe. Playful prints featuring the likes of kittens, flowers, and emojis are splashed across outfits in candy colours. Midi skirts and wide-sleeved tees are worn with shiny silver platforms. Structured space-age shoulders, graphic printed tights, and bulging eyeball headbands brought an eccentric and futuristic feel to the Tokyo runway.
The day was a complete success, and here at Global Fashion Collective we would like to say ‘arigato’ to Amazon Fashion Week Tokyo for having us. Global Fashion Collective is proud to have presented such remarkable and modern creative vision to a new audience in Japan.
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