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Get to Know LBYL Designed by Lee Yu Jung

Get to Know LBYL Designed by Lee Yu Jung

Lee Yu Jung, designer and owner of the Korean brand LBYL, will be showcasing at Vancouver Fashion Week’s Spring/Summer 2018 season! Before seeing her unique and classic ready-to-wear designs at this September’s showcase, we got to ask her a few questions.

VFW: What is your favourite thing to do when you are not working?

Lee: Actually, being a designer is a job that I can’t escape from, except for when going to bed, because to me it is always the most exciting thing to imagine new designs. What I like, except for working, is traveling, watching movies and reading a book! But while I do these things, I am not apart from my designs.

LBYL Designed by Lee You Jung

LBYL Designed by Lee You Jung

VFW: What is your favourite part of being a designer?

Lee: Creating something new is always an exciting part that flutters my heart. Being able to take things from my imagination, create them, and show them in the real world is a great part too! So is seeing the moment when an idea that I have been thinking of comes into the world. That is the absolute number one reason that I can’t quit this job.

LBYL Designed by Lee You Jung

LBYL Designed by Lee You Jung

VFW: What makes you different from similar brands/designs?

Lee: I don’t know what brands are similar to my brand. I always put some story in the clothes that I design. What I feel when I design is what I feel in the memories of my childhood. I’ve always been dreaming, reading fairy tale books and realizing that playing stories with my brothers is where I’d get vicarious satisfaction equal to the characters. I have also heard that my clothes are lovely and part of a girl’s dream.

LBYL Designed by Lee You Jung

LBYL Designed by Lee You Jung

With a passion for fashion, and a focus to create unique designs on a smaller scale, Lee Yu Jung devotes her time to designing pieces inspired by childhood fairy tales.  She’s one of the many international designers who will be showcasing with us on Saturday September 23rd at our Vancouver Fashion Week.

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