Creates colorful and minimal garments that explore the fine line between reality and fantasy. His aesthetics rollick the happy emotions of childhood, nostalgia, and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. He is trained at Blanche Macdonald Centre in Vancouver and furthered his education at the prestigious London College of Fashion in the United Kingdom.
The ALEX S. YU customer loves to have fun and isn’t afraid of trying new things. They love the color, prints, quirky shapes, textures, and most importantly, values comfort. They are eccentric, lively, nonchalant and views life through a pair of rose-tinted glasses. ALEX S. YU creates a line of contemporary men/women streets wear that is ready-to-wear with a twist of avant-garde experimental attitude. He plays with proportions, color blocking, and unusual silhouettes while mixing and using different colors and fabric weights in one garment. He often designs his own original prints or collaborates with various artists from the graphic design or visual arts field to create original prints for his collection.
He launched his label at Vancouver Fashion Week in September 2014 after being named Emerging Designer of the Year by Niche Magazine. He has since shown seven collections at Vancouver Fashion Week and has been named the Nancy Mak Award Recipient in September 2016. He also presented his collections at London Fashion Week with Fashion Scout, Amazon Fashion Week Tokyo, Harbin Fashion Week, RE/SET Toronto and PARK show Calgary. His works had been featured in various international presses such as Vogue UK, Vogue Italia, Glamour UK, Elle Canada, Elle Italia, i-D, Indie, Zeum, Leen Magazine, Fuckingyoung, GQ, Aether Magazine, Zine Magazine, and many more.
ALEX S. YU is made with dream and love.