eimy istoire opened in Japan in July of 2016.
Featuring distinctly urban designs, eimy istoire allows women to express themselves to the fullest, and showcases many mixed-material pieces.
The visually stimulating designs, along with a meticulous attention to detail and silhouette, have gained the brand many supporters.
Having extensive experience working in retail, brand founder and creative director MANAMI understands very well the attitudes and concerns that everyday women have towards fashion.
Though she has had no formal training in fashion, MANAMI successfully expresses her lifestyle and values through her work, and these resonate with many people.
Focusing on e-commerce, and utilizing MANAMI’s strength as a social media influencer, the brand made 2 billion Yen in sales within 2 years after its opening.
On its first day of business alone, eimy istoire made 60 million Yen, a record amount in the Japanese apparel market. The brand remains a key player in the country.