JNORIG

Javier Girón, 31 years old hailing from Pereira, Colombia, studied and developed as a designer in both Europe and the United States. Moving to Frankfurt at 12 years of age, German culture is an underlying influence in the thought process and style of the brand. A passion for different disciplines, like architecture, the investigation into foreign cultures together with Javier’s personal experiences define his creative process.
Javier has fond memories of being surrounded by family. His grandmother worked as a tailor and at a very young age, Javier was exposed to pattern making, frequently walking on top of and around patterns in the house. JNORIG embraces this artisan background through both the inner workings of the brand and Javier as it’s creator. His mother left Latin America to seek out new opportunities and adventures; this restless desire was passed on and sparked Javier’s interest in studying design in different places to absorb different cultural and artistic influences.
“Illustration helped me adapt to German culture and learn the language. It interested me at an early age and as an adolescent, I took courses and studied technical drawing at school. I almost studied architecture for my love of geometry and structures, but I saw my profile as more creative than technical leading to my decision to study fashion design. The signs were clear, I recognized at an early age that illustration inspired stories within me that I wanted to tell.”
Javier Girón studied at the Instituto Europeo di Design (IED) in Barcelona and upon graduating he moved to Los Angeles to work alongside Jeremy Scott, Creative Director at Moschino. Once back in Germany, Javier worked as the Jersey & Outerwear Designer for a large retailer, but this large-scale experience did not fulfill Javier’s desire for hands-on work, drawing, pattern making and cutting, true artisan work.
“At the core of JNORIG is a very precise pattern developed carefully for each garment. We design for a young, innovative male that takes risks in his own style. Playing with symmetry, minimal silhouettes, and straight lines, our garments require a carefully thought out pattern and execution.” With his return to Barcelona in 2016, Javier Girón founded a high-end menswear brand defined by these principles: urban-chic, eclectic, and primarily achromatic with carefully attention to fabric selection.

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